Sales Playbooks

How to Quote a 100-Guest Wedding in Minutes: An Example

An example quote flow, modelled on Wilderness Edge: a couple inquires at 11pm with date and headcount, and the agent returns a multi-line quote in seconds.

Kevin Penner
Kevin Penner
Founder, Everybooking and Wilderness Edge5 min read

This is an example walkthrough, modelled on how the agent quotes at Wilderness Edge, the retreat center I founded. The packages, prices and numbers below are illustrative, not a real booking. I'm going to walk you through what happens when a couple inquires about a 100-guest wedding at 11pm on a Tuesday.

Total time from inquiry submission to a real, signable quote in the couple's inbox: seconds, not hours.

Here's exactly what the agent does in those seconds.

Step 1: The Inquiry

Couple fills the inquiry form on wildernessedge.com. Five fields:

  • Event type (wedding / corporate / retreat / family / other)
  • Date (June 14, 2027)
  • Guest count (100)
  • Email
  • Phone

They click Submit.

Step 2: Inventory Check

The agent immediately queries my live inventory:

  • Is June 14, 2027 available? → Yes.
  • Is the lodging available? → Yes (2 units are in maintenance).
  • Is the main lodge available? → Yes.
  • Is the chef on staff that weekend? → Yes.
  • Any weather/seasonal flags? → June = peak season pricing.

Step 3: Package Match

The agent identifies which packages fit a 100-guest wedding:

  • Sunday-evening "Forest Wedding" package, eliminated (June 14 is a Saturday)
  • Saturday peak-season "Lakeside Wedding" package, match
  • Add-on candidates: Friday-night rehearsal dinner, Sunday brunch, photographer referral

Step 4: Pricing Calculation

The agent runs the math:

Line itemDetailPrice
Lakeside Wedding base package100 guests, Sat peak$14,500
Lodging block (2 nights)Fri + Sat$7,800
Plated dinner (100 covers)Per chef's standard menu$8,500
Wedding bar package100 guests, 5-hour open$4,200
AV + soundCeremony + reception$1,180
Setup + cleaning fees$850
Subtotal$37,030
Service fee (12%)$4,443
Total$41,473

Plus:

  • Friday rehearsal dinner option: +$3,800
  • Sunday farewell brunch option: +$2,200

Step 5: Voice Layer

The agent drafts the email in my voice. Not "Dear customer." Not "We are delighted to have received your inquiry." My voice:

"Hey [name], Kevin here from Wilderness Edge. June 14, 2027 is open. Here's a real number for a 100-guest Saturday peak-season wedding on the lake..."

The agent has been trained on my actual reply emails. The tone is conversational, direct, operator-to-operator. It mentions specifics, the view from the lodge, the way the kitchen handles dietary restrictions, the lodging layout.

Step 6: Personalization & Next-Step Setup

The agent attaches:

  • A link to the inquiry timeline (couple can see their quote, edit it, accept it)
  • A 15-minute tour booking link (live calendar for in-person visits)
  • A "Hold This Date" button (24-hour soft hold, no deposit required)
  • A "Send to Planner" forward link (for couples working with wedding planners)

Step 7: Send

The email sends. The couple sees a "We sent your quote, check your inbox" confirmation on the inquiry page.

Total: seconds from inquiry to quote.

What the Couple Sees

In their inbox seconds later:

  • Subject: "Wilderness Edge, Your June 14, 2027 wedding quote ($41,473)"
  • Sender: "Kevin Penner · Wilderness Edge" (looks like a real person, because it sources from my actual email signature)
  • Body: the full quote with the line items above, formatted as a clean HTML table
  • One CTA: "Hold This Date" (a button, not a calendly link)
  • Secondary CTA: "Book a 15-minute video tour"

They can read this in 90 seconds. Within a couple of minutes of submitting, they've either:

  • Clicked "Hold" (which puts a 24-hour reservation on the date)
  • Replied with questions (the agent drafts the answers; I approve the ones it's unsure about)
  • Done nothing (in which case they get a soft nudge at 24 hours)

What I See

My phone buzzes seconds later. A text from Everybooking:

"Inquiry from [Couple]. 100-guest wedding, June 14, 2027. Quote: $41,473. Sent."

I don't have to do anything. If the couple replies with a complex question, "Can we do an outdoor ceremony if it rains?", the agent handles it. If they reply asking for a discount, escalation, I get a Slack ping, can decide whether to engage.

Couples who don't respond get a thoughtful follow-up at 9am their time.

Before And After

Before Everybooking, a reply from Wilderness Edge took 17 hours on average. With the agent, the first quote lands in seconds, and any follow-up reply takes 1 to 10 minutes of AI time and one to two minutes of mine. Same inquiry volume; the quote lands before anyone else opens the email.

Could You Set This Up?

Yes, in 14 days. The 14-Day Sprint is how we built my agent and how we build every customer's.

Day 1–3: We export your packages, your inventory, your typical reply emails. Day 4–7: We train the agent on your voice and your data. Day 8–11: Shadow mode, agent drafts replies, you approve them, we fix edge cases. Day 12–14: Full launch. You're live.

If you want to see this run on your specific venue setup, book a 15-minute call with me. I'll show you my actual Wilderness Edge dashboard.

Or and we'll get to work.


Kevin Penner founded Wilderness Edge Retreat & Conference Centre in Pinawa, Manitoba, in 1999, and Everybooking in 2019.

Kevin Penner
Kevin Penner
Founder, Everybooking and Wilderness Edge

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