Event Production & Entertainment · 9-minute video

How event production and entertainment companies book more events from the requests they already get

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Below this video

Try it the way your customer would.

This is a real instant quote funnel, the band booking form template for live music, shown as Juniper Street Band, a sample business. Pick a job and see how fast you get a price.

Live funnel · opens in a new tab
Juniper Street Band: the funnel's first screen

It opens full screen in its own tab, the way your customer will use it. More about this template: Band booking form template for live music

Want to see this on your business?

We'll look at how your requests come in today, where work is slipping through, and show you Everybooking set up with work like yours.

Not a high-pressure sales call.

Not ready for the whole system?

Transcript

Everything the video says.

0:00Who this is for

If you run a band, a photo booth, an AV or staging company, event security, or a production crew, this is for you.

I'll show you how to book more events from the calls and web requests you already get.

Without hiring another person for the phones, without buying more leads, and without learning a complicated new system. You just talk to it.

You'll simply be the first one to answer every request with a real price, day or night, even while you're working a show, and the one who follows through until the date is paid.

0:29Why I built it

How do I know this works?

My name is Kevin Penner. I've run service businesses all my life. Powerland Computers. Wilderness Edge. And a few that flopped, which taught me more than the ones that worked.

And for years, we lost work the same way you do. Requests sat over the weekend. By the time we called back, they'd already booked whoever answered first.

We were paying for ads, then losing those leads to slow callbacks. Not to better companies. To faster ones.

0:57Where the work is really lost

Everybody tells you speed wins. Answer first and you get the date. That's true, but it's only the first five minutes.

Think about where you really lose events. The quote that waits until Monday because you were working all weekend. The question nobody answered. The hold that went quiet. The planner who booked you once and hired someone else the next year.

The first reply gets you in the door. The company that handles everything after it wins the date. And the one that keeps showing up gets the call for every event that planner runs for the next twenty years.

Everyone has access to the same AI. The difference is what it's connected to.

A chatbot knows your website and your rules.

Ours knows that too, plus your gear, your dates, your crew, your invoices, and every call, text and email, in real time, twenty-four seven.

A chatbot guesses. Everybooking knows.

Let me show you three things that make that possible.

1:481. A funnel that sells and sorts

Number one. A chatbot says hi, asks what they need, asks for the date, then asks if they'd like a call back.

Your planner still hasn't seen a price, or even whether you're free that night. That's not selling. That's a receptionist with a script.

Everybooking's funnel sells what makes you different, and sorts the leads right away. One tap: wedding, corporate event or gala, private party, or concert and festival. Each one sees the right packages and price.

And you choose how price shows up. The full price for your standard packages. Some prices, like your hourly rate, with the rest held back. Or let them build the whole show and see the total when they book.

Then you pick the next step: a deposit to hold the date, a planning call, or a site walk for the big ones. Your best pitch goes to your best leads, and nobody spends an evening on the wrong one.

Don't take my word for it. Below this video is a real instant quote funnel, built for a business like yours. Try it the way your customer would, and see how fast you get a price.

2:452. Priced in seconds

Number two. Right now some of you are thinking, that's fine for a simple business. Mine's different.

You price by the set, the hour or the show day. Crew calls for load-in, show and strike. Travel by the mile. Overtime when the night runs long. Riders and add-ons. And you can only be in one place on a Saturday night.

Most owners believe only they can price that, after a long call about the run of show. So the quote takes a week, and the planner books whoever sent a number first.

Everybooking prices it in seconds, and gets it right, because it works off the same rate card, gear list, crew calendar and rules you do.

You sell four kinds of things, and it tracks all four. Gear by quantity. Crew by the hour. Show dates. And your rules, the same on every quote.

It never promises a date you're already booked, and it never rents out more panels than you own.

And it doesn't stop at the first quote. They ask what it costs with horns, it sends a second option. They say yes at midnight, and the deposit is in your account at five past.

So no, your company isn't too complicated for this. Your company is exactly what this was built for.

3:503. Your office, done by talking

Number three. The paperwork after load-out: invoices, crew schedules, quotes for the planners who book you every season, the numbers your bookkeeper wants.

Now you just talk to it like you'd talk to your office manager, and it does the work. Put Jess on Saturday's load-in and text her the call time. Send the Morgan wedding their invoice with the extra set. Give me every Saturday we still have open in June.

Not advice. The actual work. Like an office manager who knows every date, every price and every client, and never goes home.

It even answers your phone when you can't. It takes the message and puts it on your dashboard as a new inquiry.

Turn on auto-reply, and it gets back to them with a price they can book and pay. You choose which events it handles on its own, like anything under three thousand dollars.

And you stay in charge. Turn on approval to see every quote first. The tricky ones, like a festival with three stages or a client unhappy with the sound, come straight to you.

When it needs an answer only your team has, it asks the right person. Your crew chief replies from her phone between cues, and the planner gets a proper answer.

When the show's over, it keeps showing up. A thank-you. A follow-up on the quote they didn't book. A note before next year's gala. One event becomes a client for twenty years.

5:07One job, start to finish

Let me show you one event, start to finish, in a demo band set up like yours. Eleven twenty on a Thursday night, a couple planning a June wedding finds you.

They tap wedding, pick the five-piece for three sets, add a cocktail hour set and dance floor lighting, and hit get my price.

Eight seconds later, they have a real price, their Saturday shows as open, and the date is held for them.

They ask if the band can learn their first dance song. Everybooking asks Marcus, your band leader. Marcus says yes, and their quote updates.

At eleven forty-one, they book and pay the deposit. Twenty-one minutes from first tap to a booked, paid date on your calendar. You were loading out from another gig.

The week before, they get a reminder with the timeline and load-in time. On the night, the dance floor is still packed, so they ask for a fourth set. Marcus adds it from his phone, and they approve the change right there.

The final invoice goes out with the deposit taken off, and they pay before the van is loaded. Form to paid, and nobody in your office touched it.

6:07Where it came from

Now, where did all this come from? I own Wilderness Edge, a retreat and conference center. Not production, but every bit as messy to quote.

I used to be on call from early morning until late at night, so I could be the first one to answer every inquiry with a real quote. Today, I have my mornings and evenings back. The first answer goes out without me. Our instant quote funnels and our AI answer nearly every first inquiry, twenty-four seven.

But that was only the first hard part. Once a lead is warm, they have questions. Changes. Details my staff have to check. That used to take me anywhere from twenty minutes to three hours, building spreadsheets, updating the quote, and chasing my team for answers.

Now the twenty-minute ones take one to two minutes. The three-hour ones are done in under ten.

Because I just talk to it. It knows every detail of every deal, and it has over a thousand different tools inside the system to get every detail of every event right.

I built Everybooking to fix my own problem first. My venue or your company, the problem is the same. The first real price wins the date, and the fastest follow-through keeps it.

7:14Your math

Now let's do your math, not mine. For example, say your average event is twelve hundred dollars.

If Everybooking turns just two more requests a week into booked events, in this example that's over ten thousand dollars a month, before a single repeat client.

Compare that to hiring someone to answer every call and form: about fifty thousand dollars a year with wages and benefits, and they still go home at five, right when your night starts.

There are really two ways to grow an event company. Buy more leads that still wait until you're off the stage. Or win more of the leads you already get, by being the first to answer with a real price.

7:50How we work with you

Here's how it works. We build it with you, in two stages.

Your instant quote funnel is answering requests within days. Within thirty days, your foundation is running. Then we connect the rest of your company, every piece agreed in writing. Outside services you choose, like texting, calling or your AI assistant, are billed separately.

And try it completely risk-free.

If you don't feel the difference in your first thirty days, for any reason at all, we'll give you a full refund of everything you paid Everybooking. No forms, no friction, no questions asked.

8:23Book your call

Want to see this on your own events?

Click below and book a call. It's not a high-pressure sales call.

We'll look at how your requests come in today, where dates are slipping through, and show you Everybooking set up with shows like yours.

We only take on a few new businesses each month, so each one gets done right.

Worst case, you leave knowing exactly where you're losing dates. Best case, your first funnel is answering requests within days.

Not ready for the whole system? Right below the button, you can start with just the instant quote funnel.

Book your call below. I'll see you there.

Businesses, prices and conversations in the video's examples are illustrations. Wilderness Edge is our founder's own venue.