Built by an operator who was drowning in inquiry email.
Everybooking started as the tool Kevin Penner needed for his own retreat center. It became the Instant Group Quote Platform for venues, conference hotels, retreats, tours, equipment rentals, and service businesses.
From 24/7 on-site to 8 months off-site
Kevin Penner owns Wilderness Edge, a 28-cabin retreat center on 140 acres in the Pacific Northwest of Canada that hosts roughly 120 retreats a year. For five years he answered every inquiry personally — median reply time: 11 hours — and starting in 2019 he tried nine different booking tools looking for one that could quote a multi-day group with cabins, meals, and activities in a single reply. None could.
So he built it. Everybooking answers Wilderness Edge inquiries in under a minute with a real, multi-line quote, and Kevin hasn't needed to be on-site in 8 months. That same engine — instant quote, group cascade, unique inventory, split deposits — now runs booking sales for operators well beyond retreats.
Read the numbers in the Wilderness Edge case study.
Where we are
- ~120
- Retreats/yr run on Everybooking at Wilderness Edge
- 11h → <1m
- Median reply, before vs. after
- 13 of 50
- Founding customer spots filled
- 40
- Platforms Steven trialed before this one
Every number on this page comes from our own operating history or a named customer — no aggregate marketing math.
“I trialed 40 different software platforms. Nothing else could handle the group quote + individual traveler + unique inventory cascade. We were doing 20–30 emails per booking. That's now zero.”
Who's building this
Kevin Penner — Founder, Everybooking · Owner, Wilderness Edge
Runs the product the way he runs his retreat center: if a feature wouldn't survive a real booking season, it doesn't ship.
Matthew Poetker — Head of AI, Everybooking
Builds the quote agent, the group cascade, and the AI phone answering — and writes up what we learn on the blog.
No deal lost to a slow reply
We believe the next decade of bookings will go to the operators who pair human craft with AI speed. We exist to put that in every operator's hands, not just the chains'.
See the founding customer program →