The reusable emails your funnels, drip sequences and automations send. Create one here, then reference it by id from a funnel button's send_email action.
How to write a template worth personalizing
— anatomy, rules, and a full worked example
HOW TO WRITE AN EMAIL TEMPLATE WORTH PERSONALIZING
The AI personalizer adapts your template for the one customer who just built a quote. It cannot invent prices, dates or policies, and its rewrite is capped at 2.5x your template's length — so the template supplies the anatomy and your judgment, and personalization supplies that customer's specifics. A three-line template stays a three-line email.
ANATOMY
* Human opener — One line that sounds like the owner, referencing how this contact came about (a call, an enquiry, a funnel submission). Never "Dear valued customer".
* The quote itself — Dates, party size, then the line items as short bullets with their prices, then the total and whether tax is in it. Concrete and scannable.
* How it actually runs — The logistics in plain sentences — start times, access windows, check-in and check-out — and what they MEAN for this group. This is the section that stops the follow-up email asking "so when can we get in?".
* The honest upsell — An option they did not ask for, with the arithmetic shown and the reason it is worth it. Give the real number, including when the upgrade is cheaper per unit than they would assume.
* The honest no — Where you cannot serve them, say so plainly and name the alternative that does work. A straight "our kitchen needs 20 people, here is the restaurant next door" builds more trust than a quote they will resent.
* What else is possible — Partners, activities, add-ons — specific, with names, contact details and real starting prices. Vague "we offer many activities" is worth nothing.
* What's included free — The amenities they get anyway. Cheap to say, and it reframes the total.
* A close that asks for one decision — Name the single next step ("one night or two?"), and give a real reason to answer now — genuine scarcity only, never manufactured pressure.
* A human signature — Name, business, phone. A person, not a company.
RULES
1. Write as the owner, to one person. Short sentences. No marketing voice, no "we are pleased to", no emojis.
2. Prices, dates and quantities come from Liquid tags or the quote — never typed as literals the personalizer would have to invent or re-derive.
3. Use markdown [label](url) for links. Required when a URL contains a spaced Liquid token like {{ booking_uuid }}, because a bare URL breaks on the whitespace.
4. Write the body as PLAIN TEXT with blank lines between paragraphs. The EditorJS content and the rendered HTML are built for you.
5. Put the owner's real judgment in the template — which upsell to push, where to say no, which partner to recommend. Personalization adapts wording to the customer; it does not invent policy.
6. Aim for substance over length, but do give the writer something to work with: a template of a few sentences cannot be personalized into a letter, because the rewrite is capped at 2.5x its length.
WORKED EXAMPLE (this is the target voice and shape)
Hi {{ customer.first_name }},
Good to talk this morning, and thanks for laying it out so clearly. Here is the quote, built exactly to the plan you sent.
{{ booking.start_date_pretty }}–{{ booking.end_date_pretty }} — {{ booking.guests }} guests
• 8 rooms, single occupancy, one night — see the quote below
• Meeting room, yours both days
• Large flatscreen TV on a stand, plus coffee and water in the room — included
Total {{ booking.total }}, taxes in.
How the two days run
The meeting room is yours from 11:00 a.m. Thursday, and again from 8:00 a.m. Friday through your 2:30 p.m. wrap. Guest rooms open at 4:00 p.m. and check out at 10:00 a.m. — so on the last day your team can clear their rooms in the morning and keep working right through. Nobody has to sit on a suitcase.
On the second night — it is cheaper than you would guess
You mentioned possibly arriving a night early, since your team is spread out. Worth knowing: a single night prices at our one-night rate, but a two-night stay drops the nightly rate. So the extra night costs less than the first one did.
Beyond the price, an 11:00 a.m. start means anyone driving in is leaving home before 7:00 a.m. Arriving the evening before means they walk into the meeting rested instead of straight off the highway. Say the word and I will add it.
Catering
Straight answer: our kitchen runs catered service for groups of 20 and up, so for a team of your size I would be quoting you a minimum that does not make sense. What groups your size do instead is eat at the golf club restaurant — it is a 40-second drive, they handle breakfast, lunch and dinner, and your team orders off the menu and pays for what they actually eat. I will let them know you are coming. If your numbers grow past 20, tell me and I will put full catering back on the table.
If you want a real team-building day, this is the piece to talk about
Our adventure partner runs the outdoor programming here and builds it around the group rather than handing you a fixed menu. Full day or half day, which is what usually fits around a working agenda.
What works well for a team of eight:
• A 12-seat Voyageur big canoe — your entire team in one boat, with fur-trade and Indigenous and Métis heritage teaching along the way. It is the one people talk about afterward.
• Guided backcountry hikes, canoe lessons, archery
• A bannock bake and campfire to close out the day
• A mobile escape room that runs indoors or out — the sensible choice if the weather turns
Certified guides, trusted by 75+ organizations. Pricing starts at $750 a day and is set to the group and the length of the session.
Call them directly, or say the word and I will coordinate it alongside your stay so it lands on one plan. Fall dates do go, so worth deciding early.
And the free things
Sauna and hot tub until 10:00 p.m., two pool tables overlooking the river, volleyball, and a fire pit if you want one. The suspension bridge is a short walk and worth doing before dark.
To hold it
Tell me one night or two, and I will send the confirmed invoice. September is a busy month here — your dates are open right now, and I would rather lock your rooms than have you find out otherwise in three weeks.
[View your quote]({{ booking_url }})
Thanks {{ customer.first_name }},
{{ account.owner_name }}
{{ account.name }}
{{ account.phone }}